Vodafone 'Made for you' offers on 121 ~ Gym :)

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Vodafone has released a film as part of its 'Made for You' campaign promising customised offerings under its Vodafone 121 service.

The TVC is set in a gym where different people stating their distinct reasons for joining the gym. If one wants to lose facial weight, another wants to build biceps while yet another wants to scale up his height a bit.

One of them is only interested in visiting the gym when girls are working out. Just like the gym fulfils their unique purposes, Vodafone’s 121 service claims to be equipped to customise offers for its customers based on their usage.

"The writers for this film were Kiran Anthony and Jigar Fernandes. One common thing about each of these TVCs was to exhibit how people have special requirements in various situations like when they approach a tailor, go to a barber or join a gym. The situations are simple and obvious and yet you can bring interesting things out of them."
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