Success Factor "Direct to Consumer" - IoT and artificial intelligence enable innovative concepts

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Atos supports companies in the introduction of digital-based business models, from the idea to global operation, securely and sustainably. With Atos, you will thereby always remain the owner of the gathered data!

Purchasing behaviour is changing fundamentally, and therefore the establishment respectively expansion of a "direct to consumer" business is a priority for Consumer Packaged Goods (CPG) companies in 2021. This enables all activities, from development to sales, to become data-driven with the consumer at heart in order to strengthen brand loyalty and win new customers.
It is crucial to leverage existing strengths, such as local presence, established supply and production chains and trust in well-known brands, while at the same time connecting intelligently with the online world for a perfect shopping experience. Therefore, IoT captures physical touchpoints with the brand and enables seamless interaction with the consumer. Analytics and Artificial intelligence help to make this personal and relevant, and to optimise and automate underlying business processes.
In this video, we will show you how this can look like with the help of two customer examples.
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